Hollywood sensation Gal Gadot introduced as brand ambassador for ASUS PCs
- ASUS launches new ZenBook Pro series with interactive ASUS ScreenPad and announces Gal Gadot as the new brand ambassador for ASUS PC campaigns
- ASUS ZenBook S is an elegant, ultraportable 13.3-inch notebook and the winner of Computex 2018 Best Choice of the Year, Best Choice Golden and d&i awards
- Special sneak peek at Project Precog shows the new concept device being the world’s first convertible dual-screen notebook equipped with artificial intelligence features
TAIPEI, Taiwan, June 5, 2018 — ASUS Chairman Jonney Shih today hosted a press event at Computex 2018, unveiling all-new products, including the new ZenBook Pro 15 and ZenBook Pro 14 with the revolutionary ASUS ScreenPad input device, the triple-award-winning ZenBook S and a full lineup of new VivoBook notebooks. As part of the new ZenBook and VivoBook introduction, ASUS announced a partnership with Hollywood sensation and leading actress, Gal Gadot, as brand ambassador for ASUS PC product lines. The press event also included a special sneak peek at Project Precog, a brand-new concept device and the world’s first convertible dual-screen notebook equipped with artificial intelligence features. The dual-screen form factor is designed to provide versatility and powerful productivity, and a full set of AI features, including AI Touch and AI Charging, deliver a completely new and evolved user experience.
“Over the last three decades, ASUS has focused on delivering meaningful innovations to market as well as refining every meticulous detail to perfect the computing experience,” said Mr. Shih. “We aspire to bring out the best in everyone by helping them unleash their creative power with beauty, performance, innovation and state-of-the-art technology, including AI.”
Joining Chairman Shih on stage to talk about the two companies’ heritage, and now future propelling laptop innovation, was Chris Walker, Intel Vice President of Client Computing Group: “When we redefined laptop computing in 2011 with the launch of Ultrabooks, ASUS responded first by delivering an inspired ZenBook that was thin, stylish and powerful. We and our ecosystem partners have imagined and invented with clarity before and, with today’s launch of the new ASUS ZenBook Pro series with interactive ScreenPad, I’m proud to say we’re doing it again.”
Microsoft Vice President, Partner Devices and Solutions, Paul Donovan was also on stage to share further insight on AI and the future of notebook innovation: “ASUS continues to push the boundaries of innovation to bring Windows customers exciting new experiences on thin and modern PC devices. These new VivoBook and ZenBook models are slim and stylish, and the new ZenBook Pro 15 with ScreenPad gives people a new way to interact with entertainment and productivity apps, such as Skype, Microsoft Office and Microsoft Edge.”
New VivoBook models include the VivoBook S15 (S530) and VivoBook S14 (S430), a pair of stylish and lightweight notebooks available in a choice of five vibrant colours and several textured finishes. Also announced was the VivoBook S13, which features a 13-inch display in a compact 11-inch body and is the first ASUS notebook to feature a four-sided NanoEdge bezel display, which enables a remarkable 89% screen-to-body ratio for a maximised viewing area. The VivoBook S15, S14 and S13 are powered by the latest 8th Gen Intel® Core™ processors.
New ZenBook notebooks include the ZenBook Pro 15 (UX580), ZenBook Pro 14 (UX480) and ZenBook S (UX391). The ZenBook Pro 15 and ZenBook Pro 14 are faster and more sophisticated than ever and feature the ASUS ScreenPad, offering a brand new way of interacting with the ZenBook that adapts to the user and provides effortless control. The new ZenBook Pro 15 is a professional powerhouse featuring up to the latest 8th Gen Intel® Core™ i9 processor, up to NVIDIA® GeForce® GTX 1050Ti graphics, up to 512GB PCIe NVMe M.2 SSD, as well as Intel® Thunderbolt 3 ports.
The new ZenBook Pro 14 delivers unrivaled performance with up to the latest 8th Gen Intel® Core™ i7 processors and up to NVIDIA® GeForce® GTX 1050 Max-Q graphics. The ZenBook S — winner of Computex 2018 Best Choice of the Year, Best Choice Golden and d&i awards — is a premium 13.3-inch ultraportable notebook that delivers effortless portability, powerful performance and no-compromise connectivity, and also meets military-grade MIL-STD-810G durability standards.
A comprehensive lineup of ASUS products will be on display at the ASUS booth at the Taipei Nangang Exhibition Center at booth #M410 on June 5–9, from 9:30 a.m. to 6:00 p.m. Visitors to Computex 2018 are invited to visit the showroom to experience the revolutionary functionality of these latest ASUS innovations for themselves.
Products shown at Computex 2018
Artificial intelligence (AI) and machine learning are changing the face of computing, providing new frameworks for evolved user experiences. ASUS is embracing this revolution — and demonstrating just how far-reaching its effects will be — with Project Precog, a concept of the first convertible dual-screen notebook with fully enhanced AI features.
Project Precog implements a novel dual-screen form factor for versatility, expandability and increased productivity. With a 360° hinge joining the two displays, the PC can be used in four modes — Stand, Book, Tent, and Flat — while providing twice the screen space of traditional notebooks. This innovative form factor replaces the traditional physical keyboard and touchpad setup with the flexibility to work with either an extended screen or a customisable interactive interface.
Project Precog is designed to provide a smooth and intuitive experience for industry-leading AI technologies. AI Touch automatically recognises the active input device and changes the virtual interface accordingly. It can automatically adjust the keyboard location depending on where the user places their fingertips, or automatically switch to stylus mode when a stylus touches the lower screen.
With built in Window Cortana and Amazon Alexa, users can get more done with the power of their voice. The dual-screen design of Project Precog lets users keep their main tasks in full view while virtual assistants process other tasks on the second screen. The enlarged screen real estate is also perfect for apps processing large amounts of data and information, such as the AI-powered Microsoft Office 365®. Project Precog supports the Intel® Movidius™ Vision Processor Unit (VPU), and ASUS will encourage developers worldwide to create engaging AI-powered experiences.
VivoBook S15 (S530) and VivoBook S14 (S430)
The new VivoBook S15 (S530) and VivoBook S14 (S430) are stylish and lightweight notebooks available in five vibrant colour options — Firmament Green, Star Grey, Silver Blue, Gun Metal and Icicle Gold — and offer several textured finishes including a unique woven texture for distinct style. The VivoBook S15 and VivoBook S14 weigh only 1.8kg and 1.4kg respectively, and both notebooks are impressively thin at just 18mm. An ErgoLift hinge raises the keyboard to provides a comfortable typing experience similar to a desktop keyboards and also helps improve system cooling for better stability.
The VivoBook S15 and S14 are the first notebooks in the VivoBook Series to feature the new three-sided NanoEdge design that has even narrower bezels along the top and sides of the display. This gives the VivoBook S15 an 86% screen-to-body ratio, and the VivoBook S14 an 84% screen-to-body ratio for an unrivaled immersive viewing experiences in a more compact package.
The VivoBook S15 and VivoBook S14 are powered by up to the latest 8th Gen Intel® Core™ i7 processors with up to NVIDIA® GeForce® MX150 discrete graphics and both notebooks feature dual-storage designs, with the VivoBook S15 featuring up to a 512GB SSD and 2TB HDD.
VivoBook S13 (S330)
The VivoBook S13 (S330) is the first ASUS notebook to feature a four-sided NanoEdge display with a remarkable 89% screen-to-body ratio. The incredibly slim 4.3mm display bezel allows the VivoBook S13 to fit a 13-inch display into a chassis size of a traditional 11-inch notebook. Despite its compact size, the VivoBook S13 delivers uncompromised performance featuring up to the latest 8th Gen Intel® Core™ i7 processors and NVIDIA® GeForce® MX150 graphics.
VivoBook Flip 14 (TP412)
The new VivoBook Flip 14 (TP412) is a stylish new addition to the VivoBook Flip Series of convertible notebooks, featuring a 360°-flippable display that allows this versatile device to be used in notebook, stand, tent and tablet modes — or anything in between. The VivoBook Flip 14 has a thin 17.6mm profile, weighing only 1.5kg, and features an ASUS NanoEdge touchscreen with a 6.15mm-thin bezel for more immersive viewing with an 82% screen-to-body ratio. It is powered by up to the latest 8th Gen Intel® Core™ i7 processors with up to 16GB of memory and up to a 512GB SSD. The VivoBook Flip 14 is also equipped with an optional touchpad-mounted fingerprint sensor for one-touch login via Window Hello and also supports the ASUS Pen active stylus for accurate input and writing with a natural, responsive feel.
ZenBook Pro 15 (UX580) and ZenBook Pro 14 (UX480)
The new ZenBook Pro Series offers a family of high performing Windows 10 notebooks for professionals that introduces the futuristic new ScreenPad™ — an ASUS innovation that revolutionises the way users work and interact with their notebook. The ASUS ScreenPad cleverly combines a touchpad with a FHD full-colour touchscreen to offer novel ways of interacting intelligently with both Windows apps and dedicated programs called ScreenPad Apps.
The ScreenPad features adaptive functions with context-sensitive tools to enhance workflow and productivity and is fully customisable to allow users to personalise their experience. Currently supported apps include Microsoft Word, Excel, PowerPoint and YouTube, with support for other popular apps under development, such as ASUS Sync, which lets users control their phone via the ScreenPad.
The ScreenPad also offers an exciting opportunity for developers to create new and exciting ScreenPad Apps as well as ways of integrating with desktop applications, delivering endless possibilities to users.
The new ZenBook Pro 15 is a professional powerhouse featuring up to the latest 8th Gen Intel® Core™ i9 processor, up to NVIDIA® GeForce® GTX 1050Ti graphics, up to a 512GB PCIe NVMe M.2 SSD as well as Thunderbolt 3 ports. Enjoy immersive multimedia on its 15.6-inch up to 4K UHD NanoEdge PANTONE® validated display with 100% Adobe RGB colour gamut, ∆E (Delta-E) < 2.0 colour accuracy and a powerful Harmon Kardon certified audio system.
The new ZenBook Pro 14 is also packed with the latest available components for unrivaled performance with up to the latest 8th Gen Intel® Core™ i7 processor, up to 16GB of RAM and NVIDIA® GeForce® GTX 1050 MAX-Q graphics. The ZenBook Pro 14 features a 14-inch FHD NanoEdge display, an infrared camera for facial recognition and built-in support for Amazon Alexa voice-powered services.
Both new ZenBook Pro models come with the iconic spun-metal finish in a Deep Dive Blue colour with Rose Gold accents, exemplifying the ZenBook design spirit of elegance, sophistication and precision craftsmanship.
The ZenBook Pro 15 (UX580) with ScreenPad is the first ScreenPad-enabled model in the series, with the ZenBook Pro 14 (UX480) launching later in 2018.
ZenBook S (UX391)
The ZenBook S (UX391) is a premium 13.3-inch ultraportable notebook that not only delivers effortless portability, powerful performance and no-compromise connectivity for discerning on-the-go users, but also is tested to meet military-grade MIL-STD-810G durability standards. With an ultrathin 12.9mm profile and ultralight 1kg all-metal unibody, the sophisticated ZenBook S is finished in prestigious Deep Dive Blue or elegant Burgundy Red with Rose Gold diamond-cut edges, complete with the iconic Zen-inspired spun-metal finish for a luxurious look and feel.
The ZenBook S incorporates the innovative new ErgoLift hinge that automatically tilts the keyboard by 5.5° for the ultimate typing comfort. The raised chassis also improves airflow and enhances audio performance. Powered by up to the latest 8th Gen Intel® Core™ i7 processor and a fast PCIe NVMe M.2 SSD, the ZenBook S also features up to a 4K UHD NanoEdge touchscreen, and delivers up to 13.5 hours of battery life for all-day performance. For ultrafast connectivity, two of the three USB Type-C ports support Thunderbolt 3 and the ZenBook S also features Amazon Alexa support for easy voice-controlled assistance.
Zen AiO 27
The new ASUS Zen AiO 27 is a premium 27-inch up to 4K UHD all-in-one PC that is designed for performance with up to the latest 8th Gen Intel® Core™ i7 processor, up to 32GB of DDR4 RAM and NVIDIA® GeForce® GTX 1050 graphics.
Perfect for designers, the new Zen AiO 27 features a display with built-in ASUS Calibration Technology that provides a ∆E (Delta-E) colour difference of less than 3.0, while colour-accuracy tuning compensation makes it easy to recalibrate display brightness and colour consistency.
The new Zen AiO 27 has a slim profile and features an ergonomic stand with tilt, swivel and height adjustments to provide a comfortable viewing angle. The stand also features a built-in Qi-certified wireless charger for convenient charging of compatible devices.